Welcome to Insight Stories

Your stories create a pulse of in-sight into who you truly are, who your clients are, what you do and why you do it.

Insight Stories is here to support you get your story ‘right’, so you can connect easily with your ideal clients, because an authentic story differentiates you naturally, inspires trust and credibility, and resonnates with the people who value what you do & want to work with you.

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One-on-One Course

Craft Your Compelling Core Message & Connect with Your Ideal Customers

Do you struggle to connect with potential customers because you can’t clearly communicate what your business is about?

Are you ready to discover the simplest & most compelling way to get the attention of your customers and make them eager to know more about your business?

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Self-Study, Online Course

Journaling for Transformation: Simple Tools & Techniques for BIG Changes

You want to develop your authentic voice & access your unique stories? Do you know that journaling is one of the best ways to do just that! But that’s not all journaling does. It can also …

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What my clients say

“Before I started working with Carmel, I was really struggling to establish my business. It may sound simplistic but Carmel basically helped me to understand what I offer. She pushed me to focus on my uniqueness and strengths, so that I could move my business forward. And now I’m much more sure of myself and the skills I’m selling and how to sell them.”

Róisin Killeen, Freelance Business Journalist

“As a start up business, I soon realised I needed help to connect with my own marketing message and after attending one of Carmel’s seminars, I knew I’d found the right person.  Carmel helped me really reconnect with my own voice, with what is important to my clients and to be personally engaged when talking about my business.  Working with Carmel was a truly grounding experience; her approach is transformative in its simplicity. In the world of salesy marketing gurus, she is a real breath of fresh air.”

Deirdre McLoughlin, Executive Coach

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5 days ago

Insight Stories

When asked to describe yourself to find what makes you stand out, makes you different, etc., do you often reach for those favourite evergreens, e.g. honest, hard-working, … & motivated?

What does ‘motivated’ tell us about you?
That you can work to a deadline, you’re outcome orientated, you can always get the job done - you can respond well to external motivators.

But so can most of us - that's how we've been programmed from birth. And then take a look at history/politics. Some of the world’s most ruthless dictators certainly didn’t lack ‘motivation’. In fact, their ability to be ‘motivated’ to ‘motivate’ people to follow orders (aka propaganda) is a unifying factor among them.

What does tell us something important about you is WHAT motivates you on the inside, or what are you motivated to do - what Simon Sinek terms your WHY.

Are you motivated to do a good job, to make the world a better place through your contribution, to stand up for a cause you believe in, even if – and especially if – it’s unpopular, to make as much money as you can, regardless of how, … ?

So next time you’re asked to describe yourself, think ‘what motivates me to do what I do?’ and write/talk about that.

That will give us an insight into you, your values, your vision, your mission, etc.

P.S. And drop those other empty clichés that we immediately shut out, glance over and IGNORE!
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How can Insight Stories help you Stand Out in an Over-Crowded Marketplace?

Free 30 minute consultation.